Mofilm Competition at Global GSM Barcelona 2010


Author: Ralph Cochrane

Pepsi and MOFILM today announced the launch of the “60 seconds to Refresh Your World” Pepsi Short Film Competition… calling on aspiring movie makers from across the world to use their creativity, imagination and flair to create an original one minute film.  The winning film-maker will get the chance to work alongside the Academy Award winning producer of Titanic and Avatar, Jon Landau, on a specially commissioned Pepsi film.

The brief for the “60 seconds to Refresh Your World” global competition, which is aimed at championing the passion and creativity of youth, encourages would-be film makers to be as thought provoking, original and inventive as they like, just as long as their films bring to life one of the following themes:

If Youth Ran The World…

All You Can Do With 1 Euro, 1 Dollar or 1 Pound

Paint Your World

Tomorrow

Here’s To The Crazy Ones.

The winning entrant from each of the above themes will win a trip to Barcelona for two, with $2500 cash to spend. Here, they will meet the Pepsi MOFILM Jury at the Global GSM congress before one of the five will be recognized as the overall winner. The congress held on February 15th sees the world’s top mobile industry leaders come together in one city to collaborate ideas, conduct business and exhibit cutting-edge products and technology that will define the mobile future.

The budding young film maker will take home $10,000 spending money and a $20,000 production budget to co-produce a Pepsi commercial film alongside Jon Landau.

Jon Landau discussed his involvement with the Pepsi MOFILM Competition  saying:

“I’m really excited to have the chance to work with up and coming film making talent. The creative platforms in the brief are geared to inspire thought provoking scripts and film is one of the most expressive mediums for anyone to communicate their vision of the world.”

The Short Film Competition runs from now to until February and will culminate at a special awards ceremony in Spain. The Pepsi judges will rate the films according to their originality and how well the message is communicated.  Five Silver and five Bronze runners up will also be chosen, each receiving a Flip Mino HD camera.

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