3Screens’ “Mobile-Event App” presents Advertising opportunities for Brands of International Film and Music Festivals.
3Screens, a US mobile marketing agency, is launching its White Label iPhone and iPad Event app which allows Film and Music Festivals to offer their brand sponsors the ability to add targeted “in app” advertising. The apps provide the Festival’s fans with access to Festival information; schedules, event details, film trailers, music videos, localized information, competitive sponsored festival programs, awards and access to their social media communities.
The White Label Festival iPhone and iPad apps provide advertising opportunities for branded sponsors and the Festivals themselves. The apps are the first in a series of 3Screens’ mobile event applications targeting major International Film and Music Festivals in Europe and the US. These apps will be expanded to other mobile platforms like Android and BlackBerry.
“We created a Mobile-Event App that can be customized and branded for a variety of film and music events enabling Festival directors and Brands to focus on what they do best. Our first goal is to provide Festivals with the opportunity to extend the reach of their own brand as well as offer existing and potential sponsors an interactive targeted mobile marketing platform. Additionally, the apps allow audiences to plan, attend and access event details, reviews, view trailers and purchase passes prior to and during the events from their mobile phone,” says 3Screens’ founder, Chantal Le Claire.
In addition to the main Festival application, 3Screens developed an in app companion feature, “Brand Captured”, a stand alone festival program for both Sponsors and Festivals to create a branded competition for young film makers and musicians either as a live festival or post-festival event to extend their brand presence.
3Screens plans to work closely with directors of Festivals to launch its customizable Mobile-Event App at global film and music Festivals.
3Screens has teamed up with the Paris-based agency BlinkVision Communication, for the promotion and development of the mobile app projects across Europe.
About 3Screens: 3Screens has been developing projects for the mobile market since 2005, promoting unique mobile experiences for the impassioned on-the-go mobile consumer. 3Screens created a customizable mobile application enabling festival content; user-generated content and competitions to be incorporated into the festival environment and placed in the hand of the filmgoer.
About BlinkVision: BlinkVision develops various promotional projects in Europe and has collaborated with major events teams such as Cannes Lions and MipTV.
Chantal Le Claire :PR@3ScreensMobile.com
Fab Poller: email@example.com