As companies and brands like Netflix, Amazon, and even Chipotle establish themselves as formidable destinations for storytellers, the lines between advertising and entertainment continue to blur.
Now, it’s all about the best stories and strongest films, no matter how they’re conceived. With that in mind, the Tribeca Film Festival has announced an all-new platform for works that exemplify the best that branded storytelling has to offer. The Festival, whose 15th edition will take place April 13-24, and will be presented by AT&T, is set to launch the Tribeca X Award, sponsored by GE.
“The best stories compel, engage and delight their audiences,” said Linda Boff, CMO of GE. “And for brands to really break through, these stories need to be just as engaging as the best entertainment, films and documentaries. We’re incredibly proud that TFF has recognized this and GE is a proud to celebrate the best work conceived by/for a brand with the new 2016 Tribeca X Award.
Submissions for the Tribeca X Award’s competition will be open from February 8 through March 4, and will focus on the excellence, authenticity, originality, and creativity in sponsored or brand-underwritten stories. Tribeca X’s submissions must be limited to films made between January 2015 and March 2016. The winner will be announced at a special ceremony on April 21.